top of page
pink gradient dot

CREATIVITY IS INTELLIGENCE HAVING FUN. 

Albert Einstein

Miriam-Goehn_Profilfoto_edited.jpg

I grew up in Germany’s Ruhr area, a region shaped by industry, transformation and a strong sense of community. Through my ongoing work as Art Director for the architecture festival Open House Essen, I remain closely connected to the place and to architecture as a cultural and social force.

 

Berlin has been my chosen home for many years now. Here, I’ve worked across startups, e-commerce companies and, most prominently, communication agencies. My background is strongly rooted in branding and conceptual design, always with a strategic perspective and a clear visual language. I’m deeply curious about new tools, technologies and design trends and enjoy continuously evolving my way of working.

What drives me most is creating communication for people. I care about making everyday media more accessible, intuitive and enjoyable to use. Whether it’s a print magazine, an app, a website or any other medium, I believe strong design should always balance clarity and functionality with aesthetic quality.

CAREER PATH

pink gradient dot

EDUCATION
 

07/2025 – present

Freelance Graphic Designer & Art Director

Freelance projects across UX/UI design, graphic design, and visual communication, focusing on usability, accessibility, and intuitive user experience.

02/2022 – 06/2025

Junior Art Director – Raufeld Medien GmbH (Funke Mediengruppe), Berlin

Visual concepts and design implementations for Senkrechtstarter, an architecture magazine, and Schindler News, an employee magazine for Schindler GmbH. Work also includes layout, design, and illustrations for customer magazines, newsletters, and online banners for Fressnapf, alongside contributions as a member of an AI expert team for image generation and the development of logos and branding solutions.

02/2022 – 01/2024

Graphic Designer – Raufeld Medien GmbH (Funke Mediengruppe), Berlin

At Raufeld Medien, I worked as a graphic designer on a variety of editorial and corporate communication projects. For the client Fressnapf, I was responsible for the design and layout of customer magazines, as well as the creation of illustrations, newsletters, graphic concepts, online visuals, and social media stories in Canva, produced in four language versions. In addition, I created informational graphics for Vonovia’s tenant magazine, focusing on clear and accessible visual communication. I also illustrated editorial content for the BVG magazine PLUS and developed decorative illustrations for Pferdeland Brandenburg, adapting visual styles to different audiences and publication formats.

04/2018 – 05/2021

Graphic Designer – Zum Goldenen Hirschen Berlin GmbH

Projects include the design and analysis of infographics on green finance, cryptocurrencies, and mobility for BearingPoint Holding B.V., as well as the layout and production of Schlaglichter der Wirtschaftspolitik for the Federal Ministry for Economic Affairs and Energy. Further work comprises the design and production of the nursing campaign Mach Karriere als Mensch for the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, including a wide range of print and digital assets. Additional projects span layout, illustration, and print handling for Deutsche Bahn’s Mein Einkaufsbahnhof magazine, along with HTML newsletter design, product sheets, and visual concepts for Bundesdruckerei GmbH.

03/2017 – 03/2018

Graphic Designer – myToys Group, Berlin

I was responsible for the conceptual redesign and relaunch of the Yomonda e-commerce shop, including the adaptation of print products to ensure a consistent brand presence. My role involved conceptualizing and organizing product photoshoots, defining visual styling, and collaborating closely with the marketing team. I also created graphics and animations for the online shop and developed accompanying print campaigns to support the relaunch and strengthen brand visibility.

12/2016 – 01/2017

UI Designer – we help you, Essen

I contributed to the development and prototyping of an iOS app for a startup providing school materials such as yearbooks and merchandise. The app was designed to facilitate communication and organization between students and teachers, offering tools for collaboration, event management, and resource sharing. Using Sketch, Illustrator, and InVision, I created interactive prototypes, designed user interfaces, and developed the visual language for the app. Although the project was ultimately discontinued due to lack of funding, I gained valuable experience in user-centered design, app prototyping, and the translation of educational concepts into digital solutions.

06/2014 – 01/2016

Graphic Designer – Fashion For Home GmbH, Berlin

During my role as Graphic Designer, I was responsible for the full creative process of the print catalogs, including concept development, art direction and styling of the product shoots with our in-house photographers, layout design, image editing, and print production management. I also adapted the catalogs for the online shop and other digital channels, and designed additional marketing assets such as newsletters, showroom print materials, and social media posts.

07/2011 – 12/2013

Media Designer – Verlagsgruppe Stegenwaller GmbH, Essen

I was responsible for editorial design, print production, and prepress quality control for a variety of lifestyle, food, and music publications. My work included designing layouts for cookbooks, the magazines Gute Laune and Meine Pause, puzzle books, and the event and music magazine SMAG. I oversaw the preparation and submission of print-ready files, ensuring accurate color reproduction, consistent typography, and adherence to publication standards. This role required attention to detail, coordination with printers, and the ability to adapt designs to different formats and publication types, maintaining high-quality visual storytelling across all print materials.

08/2008 – 07/2011

Dual Vocational Training as Media Designer for Digital and Print Media

Verlagsgruppe Stegenwaller GmbH, Essen

08/2004 – 06/2007

Vocational Training as Technical Assistant for Design

Qualification: (Fachhochschulreife), Vocational College for Technology, Moers

bottom of page