UI/UX DESIGN
App prototype for the architecture festival “Open House Essen”
The Open House Essen App prototype was designed and built in Figma to help visitors plan and navigate the architecture festival with ease. It brings together the full program, locations and personal scheduling in one intuitive interface. Visually, the app follows the website’s branding, which I redesigned in 2025, translating the updated visual identity into a consistent and mobile-first experience.
SOCIAL MEDIA CONTENT
Client: Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ)
Agency: Zum Goldenen Hirschen, Berlin
For a nationwide campaign to recruit nursing professionals, I developed visual assets and social media content in close collaboration with art directors, strategists, and copywriters. My work included designing icons, creating animated social media posts, and adapting key campaign visuals for various digital formats. In addition, I was responsible for the technical production and final artwork for a wide range of media applications.
Client: DB Deutsche Bahn
Agency: Zum Goldenen Hirschen, Berlin
During my time as a graphic designer at Zum goldenen Hirschen in Berlin, I worked on the relaunch of the retail spaces in Deutsche Bahn stations. In close collaboration with the editorial team, I developed and produced recurring visual motifs, images, and animated GIFs for digital content across the website and social media channels. My work also included the design and production of visuals for the print magazine Mein Bahnhof, ensuring a consistent visual language across print and digital platforms.